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Category Analysis 2026
Cloud Storage Subscription Costs
€4
Average monthly household spend
€48
Average annual spend
+3%
▲ Above EU CPI
Category inflation 2020–2026
Services in this Category
Service
Cost
Price Trend
iCloud+ 50GB€0.99/month— No change since 2017
Google One 100GB€1.99/month— No change since launch
Dropbox Plus (annual)€9.99/month▲ +20% since 2020
Microsoft OneDrive 100GB€2/month— Stable
Category Insight
Cloud storage is the only category where inflation is near zero. iCloud+ hasn't raised prices since 2017. Google One has been stable since launch. Dropbox is the exception — it has raised prices while losing market share to better-value alternatives. Most individuals can solve cloud storage needs for under €3/month.
Frequently Asked Questions
What is the cheapest cloud storage subscription in Europe?
iCloud+ 50GB (€0.99/month) and Google One 15GB (free) are the most affordable cloud storage options in Europe in 2026.
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