Dr. James Calloway
Consumer Spending Researcher · PhD Behavioral Economics
Research Focus
Dr. James Calloway specialises in the behavioral economics of recurring payments and subscription decision-making. His research explores why consumers underestimate their subscription spend, why cancellation is systematically delayed, and how subscription pricing strategies exploit known cognitive biases including sunk cost fallacy, optimism bias and status quo bias.
Background
Dr. Calloway holds a PhD in Behavioral Economics with a dissertation on subscription lock-in mechanisms and consumer welfare. His work draws on transaction data analysis, consumer surveys and experimental economics to document the real-world costs and patterns of European subscription spending.
About the Research at MySubscriptionCost.eu
At MySubscriptionCost.eu, Dr. Calloway leads all research including the annual European subscription survey (12,000+ respondents across 8 countries), pricing data collection and verification, and the production of research reports. His goal is to make subscription cost data transparent, comparable and accessible to European consumers.