6 Countries Compared
Subscription Spending by Country 2026
Country-by-country data on European subscription spending. Average household costs, popular services and market characteristics for Germany, UK, France, Switzerland, Austria and the Netherlands.
Country
Avg Monthly Spend
Avg Subscriptions
Details
🇨🇭Switzerland
CHF 232
12.6
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🇬🇧United
£178
14.2
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🇳🇱Netherlands
€162
12.1
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🇩🇪Germany
€158
11.8
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🇫🇷France
€149
10.9
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🇦🇹Austria
€145
11.1
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🇳🇴Norway
€88
10
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🇩🇰Denmark
€84
10
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🇸🇪Sweden
€82
10
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🇱🇺Luxembourg
€80
9
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🇫🇮Finland
€78
9
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🇮🇪Ireland
€71
9
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🇧🇪Belgium
€66
8
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🇮🇹Italy
€58
7
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🇪🇸Spain
€55
7
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🇵🇹Portugal
€52
7
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🇵🇱Poland
€48
7
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🇬🇷Greece
€46
6
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🇸🇮Slovenia
€45
6
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🇨🇿Czech
€44
6
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🇭🇷Croatia
€43
6
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🇭🇺Hungary
€42
6
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🇸🇰Slovakia
€42
6
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🇷🇴Romania
€40
6
View data →
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