Research Reports
In-depth reports on the European subscription economy. Market size, inflation trends, consumer behaviour and projections by Dr. James Calloway, PhD Behavioral Economics.
The European Subscription Economy: 2026 Annual Report
Our comprehensive annual analysis of the European subscription economy — market size, growth drivers…
Subscription Price Inflation Report 2026: The Full Data
Which subscriptions raised prices the most? Comprehensive data on subscription price inflation acros…
"Zombie Subscriptions" — The €58 Billion Problem (2026 Research)
Research on unused subscription payments in Europe. How much do Europeans pay for subscriptions they…
The Streaming Wars: What European Consumers Are Actually Paying (2026)
A comprehensive cost analysis of the streaming market in Europe 2026. From Netflix to Crunchyroll — …
Subscription Spending for European Families (2026 Research)
How much do families with children spend on subscriptions in Europe? Data on family subscription pat…
SaaS Spending for Freelancers in Europe 2026
How much do European freelancers spend on software subscriptions? Research on the freelancer SaaS st…
AI Subscription Spending in Europe 2026 — The New Wave
AI tool subscriptions are the fastest-growing category in European subscription spending. How much a…
VPN Subscription Market in Europe 2026 — Who Pays, Why, and How Much
Analysis of VPN subscription adoption, spending and value perceptions among European consumers in 20…
European Subscription Economy Projections to 2030
Research projections for the European subscription economy through 2030. Growth by category, saturat…
Subscription Regulation in Europe 2026 — Consumer Rights Update
European subscription regulation in 2026: the Omnibus Directive, Germany's Kündigungsbutton, auto-re…
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