How much are Europeans actually spending on subscriptions?
Independent research on European subscription costs, inflation trends and spending patterns. Data-driven analysis by Leutrim Miftaraj, Behavioral Economics.
These are provider list prices, not household bills — they describe what companies charge, not what anyone actually pays. How these figures are calculated
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Add your subscriptions and see your true monthly and annual spend. We show you your own total — we do not compare it to a household average, because we do not hold a verified one.
Subscription Cost Calculator
InteractiveSubscription Costs & Inflation 2020–2026
Subscription Statistics
Average monthly subscription spend per European household
How much does the average European household spend on subscriptions per month in...
Average subscription price increase 2020–2026
Data on subscription price inflation across every major category 2020–2026. Whic...
Average subscriptions per European adult
Research data on the average number of subscriptions per person in Europe in 202...
Europeans who say they have too many subscriptions
Research data on subscription fatigue in Europe 2026. Cancellation rates, churn ...
Millennials average monthly subscription spend
How much do different age groups spend on subscriptions? Research data on Gen Z,...
European B2C subscription market size
The total size of the European subscription market in 2026. Market data by categ...
Research Reports
The European Subscription Economy: 2026 Annual Report
Our comprehensive annual analysis of the European subscription economy — market size, grow...
Subscription Price Inflation Report 2026: The Full Data
Which subscriptions raised prices the most? Comprehensive data on subscription price infla...
"Zombie Subscriptions" — The €58 Billion Problem (2026 Research)
Research on unused subscription payments in Europe. How much do Europeans pay for subscrip...
Know the cost. Control the spend.
The data shows the problem. SubTracker.io is the solution — one place to track every subscription, see the real annual total and get renewal reminders.