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Category Analysis 2026
VPN & Security Subscription Costs
€10
Average monthly household spend
€120
Average annual spend
-5%
▼ Price falling
Category inflation 2020–2026
Services in this Category
Service
Cost
Price Trend
NordVPN (2-year)€3.69/month▼ Prices falling overall
ExpressVPN (annual)€6.67/month— Stable
Surfshark (2-year)€2.19/month— Stable
ProtonVPN Plus€4.99/month▼ -17% from peak
NordVPN monthly€12.99/month▲ Monthly vs annual gap widens
Category Insight
VPN is the only major subscription category with declining average prices since 2020. Intense competition among providers has kept prices low despite general inflation. The gap between monthly and annual VPN pricing is widening — monthly VPN now costs 3-4x the annual equivalent.
Frequently Asked Questions
How much does a VPN subscription cost in Europe?
The average European pays approximately €4-5/month for a VPN on an annual plan. Monthly VPN billing averages €10-13/month — significantly more expensive.
Track your vpn & security subscriptions and see the real annual total.
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