💪
Category Analysis 2026
Fitness & Wellness Subscription Costs
€61
Average monthly household spend
€732
Average annual spend
+28%
▲ Above EU CPI
Category inflation 2020–2026
Services in this Category
Service
Cost
Price Trend
Gym membership€38.50/month avg▲ +20% since 2020
Peloton App€12.99/month— Stable
Calm annual€4.17/month▲ +25% since 2020
Headspace annual€4.83/month▲ +45% since 2020
Whoop annual€19.92/month▼ -20% from 2020 peak
Strava annual€4.99/month▼ Reduced in 2024
Category Insight
Gym membership dominates fitness spending at €38.50/month average. Digital apps add €23/month on top. Fitness has the highest zombie subscription rate (61% of app subscribers inactive in any given month). Headspace has seen the steepest inflation (+45%). Whoop and Strava are the exceptions with price reductions.
Frequently Asked Questions
How much do Europeans spend on fitness subscriptions per month?
€23/month on digital fitness apps alone, or €61/month when gym membership is included.
Track your fitness & wellness subscriptions and see the real annual total.
SubTracker.io — free to start, no bank connection required.