Apple TV+ Subscription Cost 2026
Apple TV+ cost analysis 2019–2026. Price history and cost per original series.
Price History 2020–2026
Key Data Points
Apple TV+ doubled in price from €4.99 to €9.99 in 2023 — the largest single price increase of any streamer
Despite the highest quality original content, Apple TV+ has the smallest library of any major streamer
Cost per original title (estimated 100+ originals) is approximately €1.20/month per title in catalogue
Apple TV+ is included free for 3 months with new Apple device purchases
Apple One bundles (from €21.95) include TV+ alongside Music, Arcade and iCloud+
Frequently Asked Questions
How much has Apple TV+ increased in price?
Apple TV+ doubled from €4.99 to €9.99 in December 2023 — a 100% increase, the largest proportional increase of any major streaming service.
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